EXPOSED LAYERS STUDIO

What Happens After Checkout ?

The product has been sold.

But the relationship doesn’t have to end.

Exposed Layers Studio creates connected experiences that extend what a product, space or event can do — using AR, connected products, Digital Product Passports, immersive environments and new digital engagement layers.

PHYSICAL → DIGITAL → RELATIONSHIP

PHYSICAL → DIGITAL → RELATIONSHIP

WE ADD THE NEXT LAYER

A garment can come alive.A coaster can unlock a playlist.A product can tell you where it came from.A piece of merchandise can unlock something new next month.An exhibition can continue outside the gallery.A purchase can become the beginning of a relationship.We connect the physical things people already touch with the digital experiences that come next.

WHAT WE DO

MAKE IT INTERACTIVE

AR & Immersive Experiences Bring products, graphics and spaces to life. Augmented Reality · Virtual Try-On · Filters · Interactive Installations · Event Activations

WHAT WE DO

MAKE IT CONNECTED

Connected Products & Digital Product Passports Give physical products a digital identity. Connect garments, merchandise, packaging and objects to stories, information, services and experiences. NFC · QR · DPP · Product Stories · Connected Merchandise

WHAT WE DO

KEEP IT GOING

Customer Engagement Layers Create a reason to interact again after the first tap, scan or purchase. Unlock new content, rewards, memberships, campaigns or experiences over time — with opportunities for engagement analytics and customer signals depending on the integration. Content · Loyalty · CRM · Membership · Rewards · Engagement Signals

WHAT WE DO

BUILD A WORLD AROUND IT

Immersive Environments Extend a brand beyond the conventional webpage or physical space. 3D Stores · Virtual Showrooms · Digital Exhibitions · Interactive Brand Worlds

ONE PHYSICAL TOUCHPOINT. MANY POSSIBILITIES.

FASHION & RETAIL

A garment becomes interactive.A product carries its own digital story.A fitting experience becomes virtual.A purchase unlocks what comes next.

HOSPITALITY

A coaster opens a playlist.Merchandise unlocks exclusive content.A menu becomes interactive.A customer is given a reason to return.

CULTURE & ART

A piece comes alive through AR.An exhibition continues beyond the venue.Heritage becomes interactive.An archive becomes something people can explore.

EVENTS & BRANDS

A stage extends onto the audience’s phone.A location unlocks an experience.A giveaway becomes connected media.A campaign continues after the event is over.

SELECTED WORK

WHAT LIES BENEATH

Exposed Layers

The experiment that started the Studio.What Lies Beneath explored what happens when a garment is no longer treated as the end product.Physical fashion became the starting point for digital experiences, interactive storytelling and new ways for a customer to engage with what they wear.The object became Layer One.
A JOURNEY OF A THOUSAND THREADS

Heritage, brought to life

For the 2026 Intangible Heritage Qipao Design Competition, Exposed Layers is developing AR experiences around the winning qipao designs.Motifs within the garments move beyond the fabric — from drifting clouds and rippling water to cranes, porcelain and traditional imagery coming alive through the screen.The experience extends across the CENTRESTAGE runway, audience interaction and exhibition environments, connecting one physical collection to multiple digital experiences.PHYSICAL → AR → EXPERIENCE → SHARE
Drag

THE PRODUCT CAN DO MORE. 

It can carry information.It can unlock an experience.It can recognise a return visit.It can connect to loyalty.It can tell a story.It can create a new customer touchpoint.And it can change digitally — without changing the physical object.

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